This year on store shelves, consumers can also find Moon Cakes made of fruit, ice cream, yogurt, pork, mushrooms, green tea, flowers, jelly and even xo brandy. Moon Cakes are also being prepared in new ways, as illustrated by the fruit cup, steamed and frozen varieties. In addition, there are also tiny Moon Cakes shaped like chinese chess pieces and the domino-like mahjong tiles.

The amounts of sugar and oil used to make the treat were reduced to make it less fattening. But the marketing strategies of local bakeries include more than whipping up new-style Moon Cakes to attract customers during this elaborate packaging and have explored new sales outlets such as beauty parlors and selling door to door. People can find Moon Cakes in nearly every bakery, supermarket, convenience store and restaurant during the mid-autumn festival. Moon Cakes can be expensive or relatively cheap, depending on the type of filling used.